Impress

Impress Corporation is a Japanese publisher known for its Dekiru how-to book series, operating three business units: internet media and services, publishing and e-publishing, and business media. Its consumer web brands cluster around the Watch name and cover IT, electronics, PCs and digital products from news to how-to guides, while its business media unit produces professional content, magazines, e-book editions and seminars for corporate IT users.

The company sells web display advertising across roughly 20 consumer media properties, including Impress Watch, PC Watch, AV Watch and AI Watch, and across nine business-focused titles such as IT Leaders, Think IT and Web担当者Forum, alongside custom content production and event sponsorship. Its ads.txt file lists 76 ad systems, of which 31 are declared direct.