Yahoo DSP adds Home Depot shopper data for ad targeting
Redação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
Advertisers on Yahoo DSP can now target shoppers using Home Depot's first-party data, even if they don't sell on Home Depot's shelves.
AdvertisersYahoo DSPHome Depot
“Home Depot’s shopper data includes signals from about 3.5 billion visits to its website every year, and interactions at its 2,300 retail stores.”Fonte
Do que se trata
Exchanges
Notícias relacionadas
Yahoo DSP Launches In-Flight Outcomes in Europe
Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]
Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning
ClinchYahoo DSP
Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents
Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.
AdvertisersYahoo DSPAI agents
Yahoo DSP is launching an ‘agent network’
Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.