Amazon signs agreement to purchase some assets from MX Player

Amazon merges MX Player's ad inventory into Prime Video

Amazon unified MX Player with Prime Video, letting advertisers buy across both streaming properties as one combined inventory.

MX Player→Prime Video

NovidadeCTV · Integração de espaços publicitáriosGlobalMX PlayerPrime Videohá 3 meses

Amazon launches bidstream signal tools for programmatic buyers

Advertisers→Amazon

LançamentoProgramática · Infraestrutura de leilãoGlobalAmazonAmazon Adshá 4 meses

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue→Amazon→Walmart→Instacart

LançamentoRetail media · Acesso de compraGlobalAmazonhá 5 meses

German court bars Amazon from forcing ads on paying video customers

Amazon can no longer impose advertising on paying Video customers in Germany after a Landgericht Munchen ruling.

Landgericht Munchen→Amazon

RegulaçãoCTV · Mudança de regrasAlemanhaAmazon AdsAmazonhá 10 meses

Amazon MX Player doubles CTV viewing, deepens advertiser pipeline as it sets course for 2026

NovidadeGlobalMX Playerhá 10 meses

Explained: The Amazon miniTV and MX Player merger

MX Player→Amazon miniTV

FusãoCTV · FusãoÍndiaMX Playerhá 2 anos