Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
Redação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media’s […]
“Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media’s […]”Fonte
Do que se trata
Veículos e plataformas
Notícias relacionadas
Ampersand links TV campaigns to verified ticket sales with Fandango and Kochava
Advertisers can now plan, activate and measure TV campaigns directly against verified movie ticket sales through Ampersand's new partnership with Fandango and Kochava.
AdvertisersAmpersandFandango, Kochava
Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV-to-Ticket Sales Solution for Theatrical Marketing
Ampersand Unveils TrueStream Political: The Modern, Premium Streaming Solution for Deterministic Voter Reach
Estados UnidosAmpersand Revolutionizes TV Advertising with Next Generation of TV Insights
Local and national ad buyers can now better optimize TV spend for audience reach and efficiency. Ampersand, the audience-first TV advertising sales company, announced the release of its next-generation local and national TV insights, empowering ad buyers to rebalance their TV investments for optimal reach and frequency. Fueled by aggregated data insights from 65 million […]
Ampersand Expedites Insights For Linear TV Measurement
Ampersand has a new self-service tool within AND, its TV ad buying platform, that turns linear campaign reporting around in 24 hours so buyers can optimize campaigns quickly based on a short list of priority metrics.
Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand Fan Behavior
The new capability empowers marketers to target fans before, during and after the game. Ampersand, the audience-first TV advertising sales company, today launched brand new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ […]