Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide
Redação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data management platform (DMP) Audigent is announcing the release of Smart PMPs™, a first-to-market data + inventory product that will transform the way that advertisers buy programmatic inventory and data. PubMatic, a premium digital advertising technology […]
“Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data management platform (DMP) Audigent is announcing the release of Smart PMPs™, a first-to-market data + inventory product that will transform the way that advertisers buy programmatic inventory and data. PubMatic, a premium digital advertising technology […]”Fonte
Exchanges
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control
AudigentInMobi Advertisingmedia buyers
Verve and Audigent bring data curation to in-app and CTV audiences
Advertisers targeting audiences across in-app and CTV inventory via Verve can now use Audigent's data curation for probabilistic, ID-less targeting.
Verve and Audigent Bring Curation Capabilities to Scaled Audiences Across In-App and CTV Channels
Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less […]
NextRoll and Audigent Launch First Audience Activation Within Google’s Privacy Sandbox
NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, together with Audigent a part of Experian and a leading data activation, curation and identity platform, announced a major breakthrough within Google Privacy Sandbox with the activation of Audigent Interest Groups on the AdRoll DSP. This first-of-its-kind collaboration between NextRoll […]