Cadastrar

BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

NovidadeProgramática · Integração de espaços publicitáriosGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.

SmartologyBBC.com

“BBC.com and The Wall Street Journal are among the first first premium publishers to use Smartology’s new programmatic ad platform that uses ‘semantic matching’.”
Fonte

Do que se trata

Veículos e plataformas

BBCFavicon of Wall Street JournalWall Street Journal

Setores envolvidos

Business
Todas as notícias

Notícias relacionadas

BBC to air programmes on YouTube

BBCYouTube

LançamentoWeb · Acordo de distribuiçãoGlobalFavicon of YouTube AdsYouTube AdsBBC

OpenAI Opens The Box; And BBC Opens Up To YouTube Ads

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

LançamentoGlobalFavicon of BBCBBCFavicon of YouTube AdsYouTube AdsFavicon of ChatGPT AdsChatGPT Ads

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

NovidadeGlobalFavicon of Wall Street JournalWall Street Journal

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

CampanhaGlobalFavicon of Wall Street JournalWall Street Journal

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

NovidadeGlobalFavicon of Wall Street JournalWall Street Journal

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

AquisiçãoGlobalFavicon of Wall Street JournalWall Street Journal