Broadsign and Lemma Partner to Expand Programmatic DOOH Offering in APAC

LançamentoMídia OOH · Integração de espaços publicitáriosGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

MONTREAL, CANADA and SYDNEY, AUSTRALIA — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatically-enabled publishers to reach new […]

LemmaBroadsign

“MONTREAL, CANADA and SYDNEY, AUSTRALIA — Broadsign, the leading digital out-of-home (DOOH) marketing platform and programmatic DOOH platform Lemma have partnered to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Lemma’s demand-side platform (DSP). The partnership will greatly expand Lemma’s DOOH screen inventory while enabling Broadsign’s global network of programmatica”
Fonte

Do que se trata

Veículos e plataformas

Exchanges

Notícias relacionadas

Broadsign and Mirakl Ads link retail media to out-of-home screens

Retail advertisers using Mirakl Ads can now extend campaigns onto out-of-home screens managed by Broadsign, unifying online and in-store retail media buying.

Mirakl AdsBroadsignOOH inventory

LançamentoMídia OOH · Integração de espaços publicitáriosGlobalFavicon of BroadsignBroadsignMirakl Ads

MIXI uses programmatic DOOH via Social Beat and Lemma for its India launch

Advertiser MIXI bought programmatic DOOH ads through Social Beat and Lemma to launch its game Strike World in India.

MIXISocial BeatLemma

LançamentoMídia OOH · Acesso de compraÍndiaFavicon of LEMMALEMMA

JB Hi-Fi builds in-store retail media network on Broadsign

Retailer JB Hi-Fi is deploying Broadsign's platform to build and scale in-store retail media ads across more than 200 Australian stores.

JB Hi-FiBroadsign

LançamentoRetail media · Integração de espaços publicitáriosAustráliaFavicon of BroadsignBroadsignJB Hi-Fi

Broadsign acquires OOH supply-side platform Place Exchange

Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.

BroadsignPlace Exchange

NovidadeMídia OOH · AquisiçãoGlobalFavicon of BroadsignBroadsignFavicon of Place ExchangePlace Exchange

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove […]

BroadsignOutMoove

AquisiçãoMídia OOH · AquisiçãoGlobalFavicon of BroadsignBroadsign