‘Campaigns Work When They Feel As Native As Possible’
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That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15 […]
“That teens have no attention span is a fallacy. Just ask Wattpad, a platform where people can write and share stories that they’ve written and solicit feedback from their community. The storytelling platform boasts a community of 60 million monthly active users, mainly teens, young adults and millennials under 30, who spend more than 15 […]”Fonte
Veículos e plataformas
Naver Completes Wattpad Acquisition
Naver, South Korea’s internet conglomerate, and Wattpad, the global multi-platform entertainment company for original stories and a leading social storytelling platform, announced that Naver has completed its acquisition of Wattpad in a cash and stock transaction valued at more than an estimated USD $600 million. The company will remain headquartered in Canada under the continued […]
WattpadNaver
Wattpad Brand Partnerships Launches Wattpad Brand Originals, a New Branded Entertainment Offering
Wattpad Brand Originals connects brands with Wattpad’s global community of diverse Gen Z writers to create branded TV and film projects As consumers spend more time in ad-free environments, Wattpad Brand Originals allow brands to partner with a new generation of Gen Z creators Wattpad, the global multi-platform entertainment company for original stories and leading […]