Chegg Aims to Rebound with New Mascot and Campaign as College Students Turn to AI

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Education technology company Chegg, facing competition from AI tools, released a campaign to emotionally connect with students.

“Education technology company Chegg, facing competition from AI tools, released a campaign to emotionally connect with students.”
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The online textbook service Chegg today announced that it has acquired Imagine Easy Solutions for $42 million. Imagine Easy is the company behind online bibliography and research tools like EasyBib (which was also its first product) and similar tools like Citation Machine, BibMe and Cite This For Me, most of which it acquired in the last […]

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