Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Technology News: AT&T Selects Salesforce to […]
ComscoreCox Media Group
“Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Te”Fonte
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FTC Hits Cox Media Group Over Phantom AI Ad Tech
Businesses paid for an AI-powered ad service that Cox Media Group claimed would target consumers based on smart device conversations. The FTC is now saying that technology never existed, and the broadcaster could have to pay up to the tune of nearly $1 million.