‘We’re In The Firmware’: Digital Turbine Unlocks the Potential of Mobile App Advertising
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CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed […]
“CANNES — The mobile app industry has come a long way since the early days of the iPhone, but there’s still a significant gap between the time spent on mobile and the investment in mobile advertising. Despite the fact that 80% of mobile device time is spent in apps, the advertising dollars have not followed […]”Fonte
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