DISH Media Sales Initiates Industry’s First Programmatic Impression-by-Impression Linear TV Marketplace
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Platform allows targeted, addressable inventory to be purchased utilizing real-time bidding technology DISH’s proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem DISH beta testing its marketplace with three initial demand-side platforms: DataXu, Rocket Fuel and TubeMogul NEW YORK – DISH Media Sales turned on the pay-TV industry’s first impression-by-impression programmatic […]
DISH MediaDataXuAdvertisers
“Platform allows targeted, addressable inventory to be purchased utilizing real-time bidding technology DISH’s proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem DISH beta testing its marketplace with three initial demand-side platforms: DataXu, Rocket Fuel and TubeMogul NEW YORK – DISH Media Sales turned on the pay-TV industry’s first i”Fonte
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