Experian and AUDIENCES partner to activate first-party data in media buys

NovidadeDados · Parceria de dadosGlobal

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Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.

ExperianAUDIENCES

“Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem. Experian is uniquely combining its consumer insight, […]”
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