Cadastrar

Fast-Growing Kidoodle.TV Family AVOD Service Joins PubMatic on Header Bidding

NovidadeGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

EDMONTON, ALBERTA – Your average seven-year-old may not know too much about the intricacies of header bidding through programmatic OTT ad exchanges – but Daniel Riddell doesn’t need them to. The CTO of kids online TV service Kidoodle.TV is witnessing amazing growth during the COVID-19 pandemic. And he is installing a stack of ad-tech to […]

“EDMONTON, ALBERTA – Your average seven-year-old may not know too much about the intricacies of header bidding through programmatic OTT ad exchanges – but Daniel Riddell doesn’t need them to. The CTO of kids online TV service Kidoodle.TV is witnessing amazing growth during the COVID-19 pandemic. And he is installing a stack of ad-tech to […]”
Fonte

Do que se trata

Publishers e plataformas

Favicon of Kidoodle.TVKidoodle.TV

Exchanges

Favicon of PubMaticPubMatic

Setores envolvidos

Entertainment
Todas as notícias

Notícias relacionadas

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCNPubMaticprogrammatic deals

NovidadeProgramática · Infraestrutura de leilãoGlobalBCNPubMatic

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

PartnersPubMaticauction

LançamentoProgramática · Infraestrutura de leilãoGlobalPubMatic

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

ZyngaPubMatic

NovidadeApp · Integração de inventárioGlobalZyngaPubMatic

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

NovidadeGlobalZyngaPubMatic

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

AbovomaxleadPubMaticCTV inventory

NovidadeCTV · Acesso de compraPaíses BaixosPubMaticAbovomaxlead

PubMatic and Amnet run France's first agentic ad campaign using Claude

Advertiser INTERBEV's video campaign is bought using agentic AI technology powered by Claude, through trading desk Amnet and ad tech company PubMatic.

INTERBEVAmnetPubMatic

LançamentoAssistentes de IA · Acesso de compraFrançaPubMaticAmnet