Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement
Redação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
Their combined measurement tools aim to bring the oldest mass ad format up to speed.
“Their combined measurement tools aim to bring the oldest mass ad format up to speed.”Fonte
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
Clear Channel Outdoor Selected to Lead Advertising Program at Pensacola International Airport
Pensacola International AirportClear Channel Outdoor
Compass Connections, A21, Clear Channel Outdoor and Union Pacific Launch Anti-Human Trafficking Billboard Campaign