Fox’s Red Seat Ventures, Amazon Strike Programmatic Advertising Partnership
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Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers broader reach in programmatic venues. Amazon will give advertisers the chance to buy up programmatic advertising inventory from Red Seat via its demand-side platform, the latest in a series of similar alliances media companies […]
“Fox Corp.’s Red Seat Ventures is the latest entity to strike up a partnership with Amazon in a bid to give advertisers broader reach in programmatic venues. Amazon will give advertisers the chance to buy up programmatic advertising inventory from Red Seat via its demand-side platform, the latest in a series of similar alliances media companies […]”Fonte
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