Genius Monkey Premium CTV Placements Expands with Direct TV addition
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Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]
“Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]”Fonte
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Genius Monkey Premium CTV Placements Expands with Direct TV addition
Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. Netflix has partnered with Xandr, DIRECTV with Yahoo, and more have done the same. Why are these publishers doing this? There can be a variety of reasons—ease of implementation and […]