GSTV Turns to Comscore for DOOH Audience Measurement
NovidadeGlobal
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“Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network. Marketing […]”Fonte
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