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Advertisers can now buy Hearst's web exit-intent placements and CTV pause ads preferentially through Magnite, with SpringServe handling Hearst's video ad operations.
Hearst launches unified programmatic marketplace for its news properties
Advertisers can now buy display, video and CTV inventory across Hearst's 30 daily newspapers, 50 weekly papers and 35 TV stations through one programmatic marketplace, Hearst News.
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Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […]
Hearst adopts Mobian brand safety to sell more news ad inventory
Advertisers can now buy more of Hearst's news ad inventory as Hearst adopts Mobian's brand-safety approach in place of legacy tools like IAS and DoubleVerify.
AdvertisersHearstMobian
Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'
Estados UnidosThrillist And JackThreads Split; Hearst’s David Katz On Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]
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