iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time
Redação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]
“On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, planning, and […]”Fonte
Do que se trata
Veículos e plataformas
Setores envolvidos
Notícias relacionadas
iHeartMedia deepens its audio ad tie-up with Amazon Ads
iHeartMedia and Amazon Ads expanded their partnership, giving advertisers more of iHeartMedia's audio inventory to buy for performance-marketing campaigns.
Amazon AdsiHeartMedia becomes local reseller of Amazon Ads' audio and video inventory
Local advertisers can now buy iHeartMedia's audio and video ad inventory through an expanded reseller deal with Amazon Ads.
Broadcast Radio Enters New Era: iHeartMedia First to Bring ‘AudioGraph’ to Market, Introducing Digital Precision and Measurability to the Largest Audio Audience in America
iHeartMedia in Talks to Merge With SiriusXM
The combination, facilitated by Irving Azoff, would create a satellite and terrestrial radio giant with some of the biggest names in the podcast world
Viant DSP buyers gain programmatic access to iHeartMedia audio via Triton
Viant DSP buyers can now programmatically reach iHeartMedia's podcasts, streaming audio and over-the-air radio through Viant's integration with Triton Digital.
Viant (Adelphic)Triton DigitaliHeartMedia