Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event

Infillion acquires location-data company Foursquare

Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.

Infillion→Foursquare

AquisiçãoDados · AquisiçãoGlobalInfillionFoursquarehá 2 semanas

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On Device→Index Exchange

LançamentoMensuração · Integração de mensuraçãoGlobalIndex Exchangehá 2 semanas

Infillion buys Foursquare to link ads with 16 billion visits

Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.

AquisiçãoGlobalInfillionFoursquarehá 3 semanas

Infillion Acquires Foursquare

AquisiçãoGlobalInfillionhá 3 semanas

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]

AquisiçãoGlobalInfillionFoursquarehá 3 semanas

Adnami's curated ad packages reach buyers via DV360 and Index Exchange

Adnami's attention-optimised deal packages are now available directly inside Google's DV360, delivered through Index Exchange, giving DV360 buyers a curated path to Adnami's inventory.

Google DV360→Index Exchange→Adnami

LançamentoProgramática · Acesso de compraGlobalAdnamiIndex Exchangehá 1 mês