Infillion Launches ShopX, a Better Way for Brands to Deliver Shoppable Video Ads at Scale, Across the Open Web
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Infillion’s new ad product experience puts consumers in control: opt in to ad, select retailer and add directly to personal cart Infillion, an advertising platform built for the connected future and Web3, today announced the launch of ShopX — its shoppable advertising product that promises a better way for brands to deliver their message and […]
“Infillion’s new ad product experience puts consumers in control: opt in to ad, select retailer and add directly to personal cart Infillion, an advertising platform built for the connected future and Web3, today announced the launch of ShopX — its shoppable advertising product that promises a better way for brands to deliver their message and […]”Fonte
Exchanges
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]