Jampp Jumps Into Programmatic User Acquisition And Away From Ad Networks
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Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand […]
“Mobile growth marketers are going through a few growing pains in the transition from ad networks to programmatic. “There’s a lack of knowledge, a lack of resources, a lack of data and it requires a lot of research to find the right partners,” said Gabriel Sampaio, growth lead for digital channels at Rappi, an on-demand […]”Fonte
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Affle completed its acquisition of Jampp, a programmatic mobile marketing company founded in Argentina in 2013, on July 1, 2021. Affle called it its biggest acquisition to date.
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