Kargo Drives Measurable Store Visits for UCB India with Immersive Festive Campaign

Kargo integrates with ChatGPT Advertising in ANZ

Advertisers in ANZ can now reach ChatGPT ad placements through Kargo's new integration with OpenAI's ad ecosystem.

ChatGPT Ads→Kargo→Advertisers

LançamentoAssistentes de IA · Integração de espaços publicitáriosGlobalKargoChatGPT Adshá 4 meses

Backpack Media and Kargo form exclusive education-audience ad partnership

Brands can now reach college students and families through Backpack Media's education network using Kargo's high-impact creative, under an exclusive partnership.

Brands→Kargo→Backpack Media

LançamentoWeb · Integração de espaços publicitáriosGlobalKargohá 6 meses

Kargo Announces Closed Beta of Project KERA

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns […]

EncerramentoGlobalKargohá 6 meses

Kargo's agentic buying platform KERA enters beta with Hershey, Navigator, Wpromote

Advertiser Hershey and agency Wpromote can test agentic media buying across brand-direct, agency-led and hybrid models on Kargo's Project KERA, alongside travel media network Navigator.

The Hershey Company, Wpromote→Kargo→Navigator

LançamentoProgramática · Acesso de compraGlobalKargoWpromotehá 6 meses

Navigator's travel media becomes buyable via Kargo's agentic platform

Brands can now go from campaign brief to live travel media buys in minutes on Navigator's travel network through Kargo's agentic buying platform, Project Kera.

Brands→Kargo→Navigator

LançamentoAssistentes de IA · Acesso de compraGlobalKargohá 8 meses

Kargo adds independent campaign measurement validation in India

Advertisers buying through Kargo in India can now get campaign measurement independently validated by Adelaide and Lifesight rather than relying on self-reported metrics.

Advertisers→Kargo→Adelaide, Lifesight

NovidadeMensuração · Integração de mensuraçãoÍndiaKargohá 8 meses