LightBoxTV partners with Xenet on AI-driven TV ad R&D
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Advertisers running linear and CTV campaigns via LightBoxTV can expect improved planning, optimisation and measurement from its new AI R&D partnership with Xenet.
XenetLightBoxTV
“LightBoxTV is leading an ambitious initiative in AI-driven TV advertising through a strategic partnership with AI consultancy Xenet. The joint R&D initiative focuses on enhancing campaign planning, optimisation, and measurement across linear and connected TV (CTV).Leveraging AI as a natural […]”Fonte
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