LiveIntent Announces Support for Prebid’s SharedID To Help Publishers and Advertisers Thrive in a First-Party Future
Redação do Adspotfinder
Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.
LiveIntent, the pioneer in email marketing, is continuing to transcend email by delivering solutions to Publishers and Advertisers that are built for a future rooted in first-party data. LiveIntent’s announcement to add support for Prebid’s SharedID will ensure efficiency for advertisers and publishers while upholding privacy and user trust. SharedID allows Publishers to transmit their […]
“LiveIntent, the pioneer in email marketing, is continuing to transcend email by delivering solutions to Publishers and Advertisers that are built for a future rooted in first-party data. LiveIntent’s announcement to add support for Prebid’s SharedID will ensure efficiency for advertisers and publishers while upholding privacy and user trust. SharedID allows Publishers to transmit their […]”Fonte
Do que se trata
Exchanges
Também citados
Notícias relacionadas
Google ordered to open AdX and DFP to Prebid
A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.
Microsoft stops caching Prebid video files after shutting Xandr DSP
Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.
MicrosoftPrebidGoogle Ad Manager
Shinka Launches Enterprise-Grade Prebid Cache Ahead of Microsoft Deprecation
Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, announced the launch of Shinka Prebid Cache. The announcement comes in response to Microsoft’s recent notification that the Microsoft-hosted (formerly AppNexus) public Prebid Cache service […]
Shinka launches a Prebid Cache to replace Microsoft's before shutdown
CTV and DOOH publishers using Prebid can now use Shinka's new cache service after Microsoft shuts down its Prebid Cache.
Prebid.org Announces Prebid Mobile 3.0.0 – A Major Leap Forward In Making Mobile and In-App Inventory Biddable
Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the release of Prebid SDK 3.0.0, a major milestone for the open-source in-app bidding solution. This release marks a significant step forward in functionality, performance, and flexibility across both iOS and Android environments. “Prebid Mobile 3.0.0 is the result of extensive collaboration, technical […]