Mediavine boosts programmatic ad spend on minority-owned inventory

NovidadeProgramática · Integração de espaços publicitáriosGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.

MediavineColossus SSPadvertisers

“The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.”
Fonte

Do que se trata

Notícias relacionadas

Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

Colossus SSP Launches 2025 Momentum Program With Backing From Digitas

Colossus SSPDigitas

LançamentoProgramática · Acesso de compraGlobalFavicon of Colossus SSPColossus SSP

Mediavine Partners with Scope3 to Decarbonize Digital Advertising

The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]

LançamentoGlobalFavicon of MediavineMediavineScope3

Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers

New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc., announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company’s supply-side platform (SSP). This […]

LançamentoGlobalFavicon of Colossus SSPColossus SSP

Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. Colossus Media LLC (“Colossus SSP”), the inclusive supply-side advertising platform, announced its participation in the Media Rating Council’s (MRC) newly formed Digital Ad Auction Standards Working Group. This initiative aims to bring greater transparency, standardization, and predictability to auction dynamics […]

LançamentoGlobalFavicon of Colossus SSPColossus SSP

Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership

Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem Colossus Media LLC (“Colossus SSP”), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH), announced it has partnered with Confiant, a leader in cybersecurity for digital advertising, to combat criminal activity online and […]

PublishersColossus SSPConfiant

LançamentoProgramática · Integração de mensuraçãoGlobalFavicon of Colossus SSPColossus SSP