Minecraft bans ads for outside products in-game

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LançamentoProgramática · Integração de espaços publicitáriosGlobalMicrosoft Adshá 4 semanas

Microsoft Ads adds Ad Preview Hub to Performance Max

NovidadeGlobalMicrosoft Adshá 2 meses

Microsoft Ads expands LinkedIn targeting with job seniority filters

NovidadeGlobalMicrosoft Adshá 4 meses

Microsoft Ads expands custom columns to include all conversion metrics

NovidadeGlobalMicrosoft Adshá 5 meses

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

DescontinuadoProgramática · Infraestrutura de leilãoGlobalMicrosoft AdsMicrosoft Monetizehá 5 meses

Microsoft stops caching Prebid video files after shutting Xandr DSP

Publishers using Prebid and Google Ad Manager will lose a major part of their video ad delivery from April 30 when Microsoft's caching stops.

Microsoft→Prebid→Google Ad Manager

NovidadeProgramática · Saída do mercadoGlobalPrebidMicrosoft AdsGoogle Ad Manager (Open Bidding)Google Ad Managerhá 8 meses