New LG Ad Solutions Advertiser Study Finds Data and Advanced Creative are Driving The Shift to CTV-First Advertising
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70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, released a new report, The Art and Science of the CTV-First Era Part One, revealing that advertisers […]
“70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, released a new report, The Art and Science of the CTV-First Era Part One, revealing that advertisers […]”Fonte
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