Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising
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Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients’ advertising based on in-store sales lift from exposed homes. Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium Through […]
“Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients’ advertising based on in-store sales lift from exposed homes. Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium Through […]”Fonte
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