Omnicom agrees to buy Interpublic, forming the largest ad agency group

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

Omnicom→Sky Media→sports inventory

Omnicom Media Officially Launches Hearts United

New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking Omnicom Media, an Omnicom Connected Capability, officially launched Hearts United, a new global media agency created through the combination […]

Omnicom Media lanza Flywheel en Latinoamérica para integrar commerce , datos y retail media

Omnicom Media anunció el lanzamiento regional de Flywheel, su solución especializada en Connected Commerce, en México, Brasil, Colombia, Argentina, Chile, Perú, Uruguay y Centroamérica. La propuesta busca ayudar a las marcas a impulsar ventas, participación de mercado y rentabilidad mediante la integración de estrategia, datos, tecnología y ejecución. Flywheel combinará capacidades de commerce, retail media, […]

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.

Omnicom Media uses NBCU metadata for dynamic contextual ads

Omnicom Media's advertiser clients can now dynamically adapt creative to match NBCU show content, using NBCU's own content metadata.

NBCU→Omnicom Media→Advertisers

Omnicom Media and Disney Advertising add sequential ads to streaming

Omnicom Media's advertiser clients can now run sequential ad stories across ad breaks in Disney's streaming service.

Omnicom Media→Disney Advertising