Primis and IRIS.TV Partner to Bring Elevated Contextual Targeting to Video Discovery
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The partnership expands video contextual targeting capabilities in OLV for better transparency and reach. Primis’ integration with IRIS.TV provides advertisers and publishers access […]
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“Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The partnership expands video contextual targeting capabilities in OLV for better transparency and reach. Primis’ integration with IRIS.TV provides advertisers and publ”Fonte
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