PubMatic and MNTN expand CTV access for small advertisers

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

NovidadeProgramática · Infraestrutura de leilãoGlobalBCNPubMatichá 2 semanas

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

LançamentoProgramática · Infraestrutura de leilãoGlobalPubMatichá 4 semanas

MNTN and Klaviyo integrate CTV ads with CRM

MNTN and Klaviyo have integrated MNTN's Performance TV with Klaviyo's CRM, letting Klaviyo's customers buy CTV ads and re-engage audiences via email and SMS.

Klaviyo→MNTN→CTV

LançamentoCTV · Integração com CRMGlobalMNTNhá 4 semanas

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

LançamentoProgramática · Infraestrutura de leilãoGlobalPubMatichá 2 meses

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

NovidadeGlobalZyngaPubMatichá 3 meses

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

NovidadeApp · Integração de espaços publicitáriosGlobalZyngaPubMatichá 3 meses