PulsePoint adds Crossix optimizer natively to its healthcare platform
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Pharma marketers using PulsePoint's Life platform can now access Crossix's DTC campaign optimization natively.
Pharma marketersPulsePointCrossix
“PulsePoint, the leading healthcare marketing technology company, announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an automated way to put Crossix optimization metrics to work directly within their DTC campaign workflows. Veeva Crossix is a leader in healthcare marketing measurement. Crossix connects media exposure to real-world h”Fonte
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