Quantcast Launches Audience Grid To Connect Online And Offline Ad Targeting
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Online advertisers and publishers might get a lot smarter about their audiences’ offline habits, thanks to a new product from Quantcast called Audience Grid. Quantcast CEO Konrad Feldman described this as as “the largest open data marketing platform bridging the gap between offline and online.” As he explained it, Audience Grid connects Quantcast’s online data with data from partners like TiVo Research.
“Online advertisers and publishers might get a lot smarter about their audiences’ offline habits, thanks to a new product from Quantcast called Audience Grid. Quantcast CEO Konrad Feldman described this as as “the largest open data marketing platform bridging the gap between offline and online.” As he explained it, Audience Grid connects Quantcast’s online data with data from partners like TiVo Res”Fonte
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