CEO von Weischer JvB: "Stärkung unserer Programmatic-DOOH-Kompetenz hat Priorität"
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Veículos e plataformas
Weischer invests in AI firm Erason to cut wasted ad reach
German ad sales house Weischer invested in AI company Erason to reduce wasted reach in its media sales, aiming to make campaigns more efficient for advertisers.
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Weischer starts Prebid-based bookings for its DOOH inventory
Advertisers can now buy Weischer's digital out-of-home inventory in Germany through Prebid-based programmatic bookings.