Tatari Launches Creative Library, Automating the Creative Upload Process For TV Advertising

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Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Creative Library, a new self-serve dashboard feature, achieved […]

“Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Creative Library, a new self-serve dashboard feature, achieved […]”
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