The Guardian US Is Following Programmatic Budgets To Private Marketplaces
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Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian US’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as […]
“Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian US’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as […]”Fonte
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