Cadastrar

Universal Ads launches in the UK on Channel 4, ITV and Sky

LançamentoTV · Acesso de compraReino Unido

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

AdvertisersUniversal AdsChannel 4, ITV, Sky

Do que se trata

Publishers e plataformas

Favicon of Sky MediaSky MediaFavicon of Universal AdsUniversal AdsFavicon of ITVITV

Setores envolvidos

Entertainment
FonteTodas as notícias

Notícias relacionadas

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis MediaITV

LançamentoCTV · Parceria de dadosGlobalPublicis MediaPublicismediaITV

As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

LançamentoGlobalUniversal Ads

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

OmnicomSky Mediasports inventory

LançamentoCTV · Infraestrutura de leilãoGlobalSky MediaOmnicom Media

Universal Ads adds LiveRamp and mobile measurement partners to premium TV

Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRampUniversal AdsPremium TV

LançamentoCTV · Integração de mensuraçãoGlobalUniversal Ads

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

SkyITV

AquisiçãoCTV · AquisiçãoReino UnidoITVSky Media

Comcast’s Universal Ads launches in the UK, aiming to bring more SMB ad budgets to TV

LançamentoReino UnidoUniversal Ads