Virgin Media partners with PubMatic to scale FAST ads

LançamentoCTV · Integração de espaços publicitáriosReino Unido

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

Global adtech PubMatic has today announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content. Virgin Media and PubMatic Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) […]

Virgin MediaPubMatic

“Global adtech PubMatic has today announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content. Virgin Media and PubMatic Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) […]”
Fonte

Do que se trata

Veículos e plataformas

Exchanges

Setores envolvidos

Notícias relacionadas

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCNPubMaticprogrammatic deals

NovidadeProgramática · Infraestrutura de leilãoGlobalFavicon of BCNBCNFavicon of PubMaticPubMatic

Virgin Media and O2 debut first joint brand campaign for Volt launch

Virgin Media debuts campaign featuring female skateboarder

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

PartnersPubMaticauction

LançamentoProgramática · Infraestrutura de leilãoGlobalFavicon of PubMaticPubMatic

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

RisePubMatic

LançamentoProgramática · Infraestrutura de leilãoGlobalFavicon of PubMaticPubMatic

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.