Notícias

Cheetah Mobile Boosts Traffic Quality and ROI on Ad Spend with Protected Media’s Ad Fraud Detection and Prevention

Cheetah Mobile Selects Protected Media to Eliminate Fraud on Cheetah Mobile’s Apps and Third Party Apps on MediaLink New York City, NY – Cheetah Mobile Inc. (NYSE: CMCM), the leading developer of mission-critical mobile utility and security applications has implemented Protected Media’s fraud detection and prevention solutions to identify and mitigate in-app advertising fraud and […]

Protected Media→Cheetah Mobile

NovidadeMensuração · Integração de mensuraçãoGlobalCheetah Mobilehá 8 anos

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world’s third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse advertiser clientele. In Asia-Pacific, specifically, advertisers have yet to catch up – in terms of media investments – with consumers who […]

NovidadeGlobalCheetah Mobilehá 9 anos

Cheetah Mobile rebrands mobile ad business as Cheetah Ads

Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business.

Novo nomeGlobalCheetah Mobilehá 10 anos

Cheetah Mobile acquires News Republic for $57 million

Chinese tech company Cheetah Mobile has acquired French startup News Republic for $57 million. News Republic is a news aggregator — think about it as a sort of Flipboard, Apple News or RSS reader on steroids. Cheetah Mobile is the company behind optimization tools for computers and phones, such as Battery Doctor and Clean Master. […]

Cheetah Mobile→News Republic

AquisiçãoApp · AquisiçãoGlobalCheetah Mobilehá 10 anos

Cheetah Mobile Will Launch Its Online Advertising Platform In India

Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advertising platform in India next month.

LançamentoGlobalCheetah Mobilehá 11 anos

Moving Away From The Trading Desk; Cheetah Mobile Acquires MobPartner

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Undesked The decentralization of Publicis Group’s programmatic buying activities away from its VivaKi trading desk hub to embed within operating agencies is a natural progression, SMG’s programmatic SVP, Mac Delaney, tells Beet.TV. “The operators … within AOD [will be] there to help inform […]

AquisiçãoGlobalCheetah Mobilehá 12 anos

Cheetah Mobile Buys MobPartner For $58M As Ad Tech Consolidates

Cheetah Mobile, a software company based out of China and best known for products like the Clean Master security and storage optimizer for Android devices, has made an acquisition to move deeper into the world of ad tech. Today, the company announced that it will buy MobPartner in a $58 million cash-and-stock deal. Upon close of the deal […]

Cheetah Mobile→MobPartner

AquisiçãoApp · AquisiçãoGlobalCheetah Mobilehá 12 anos