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Notícias

Veja quais plataformas abrem novos espaços publicitários, quem já pode comprá-los e quais tecnologias os conectam. As mais recentes primeiro, e cada notícia leva à sua fonte.

4 eventos de Smadex

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Smadex gives mobile and gaming advertisers OpenGlass CTV pause ads

Mobile app and gaming advertisers using Smadex can now buy OpenGlass's CTV pause-ad inventory programmatically.

AdvertisersSmadexOpenGlass

LançamentoCTV · Integração de inventárioGlobalSmadexOpenGlass

Smadex and Anzu bring clickable in-game ads to programmatic buyers

Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.

Programmatic buyersSmadexAnzu

LançamentoProgramática · Integração de inventárioGlobalSmadexAnzu

Mobile-First DSP Smadex Launches Platform Update

Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more […]

LançamentoGlobalSmadex

Smadex Awarded the IAB Gold Standard In Recognition of Brand Safety Efforts

Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim […]

NovidadeGlobalSmadex

Notícias de mídia, por e-mail

Aquisições, encerramentos, novos produtos de publicidade e mudanças nas regras. Os grandes eventos da nossa linha do tempo, direto na sua caixa de entrada.

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