Advertising across WeChat Moments and Channels, QQ, Tencent Video and Tencent News. A registered business, sealed qualification documents, a prepaid RMB balance and per-medium creative review all come before a campaign runs — most overseas advertisers reach it through an authorised 服务商 rather than directly.
Tencent Ads is the advertising platform operated by Tencent, covering placements across the company's properties in China, including WeChat and Tencent Video. It is presented in Chinese and reaches an audience centered on social and community platforms.
Campaigns can be built around short video, articles, or interactive formats, with targeting that draws on user behavior across Tencent's connected properties rather than a single site alone.
Placements include WeChat Moments and WeChat Official Account advertising, alongside Tencent Video placements. Accounts can be self-managed through the Tencent Ads platform, or run through an agency-managed account for advertisers working with a service provider.
2 formas de comprar, com as etapas, o que cada uma exige e o investimento mínimo.
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5 espaços publicitários, com formatos, valores e como cada um é comprado.
In-stream video ad · Web
Native article · Web
Feed ad · Social
Responsive display ad · Web
Responsive display ad · Web
Sold by CPM. The rates are behind the lock.
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Cada espaço publicitário classificado por onde ele roda — web, vídeo, busca, TV — para você saber exatamente o que está comprando.
Onde os espaços publicitários deste vendedor rodam além do próprio site, com os espaços de cada um. Comprados pelas mesmas opções — um único portfólio, um único console.
Por tráfego