American Kennel Club

The American Kennel Club runs a site covering dog breeds, health and training, with sections for event search, finding a puppy, registering a dog, a shop and AKC TV. It profiles individual breeds through detailed pages, publishes articles on breed history and fun facts, and covers topics such as career and vocation for dog owners and their dogs.

Advertising on the site includes AKC Marketplace breeder litter listings, custom digital sponsorships, digital display advertising on akc.org, email database marketing, native content paired with social amplification, and video content marketing, spanning web, email, social, video and commerce channels.