Новости

Mediashotz: The Chase acquires fellow Manchester agency, Squad

MarTech Series: AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season

ExchangeWire: Index Exchange Partners with On Device to Bring Independent Brand Lift Measurement to Index Marketplaces

PPC Land: Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns

PPC Land (feed): Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns

PROPMARK: HubSpot integra CRM ao ChatGPT Ads em parceria com OpenAI

PPC Land (feed): Taboola acquires Dianomi, adding 600+ finance advertisers to its network

PPC Land (feed): Infillion buys Foursquare to link ads with 16 billion visits

PPC Land (feed): Meta faces up to 250,000 euro fine per fake Finanzfluss ad after court loss

PPC Land (feed): Ezoic cuts 25% of display impressions to push viewability to 87%

AdExchanger: Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

PPC Land: Ezoic cuts 25% of display impressions to push viewability to 87%

afaqs: Sony's non-fiction bet: Selling cultural moments as sponsorships near 90% of ad revenue

AdExchanger: Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

The Spotify Partner Program reached more than 35 new markets, Italy, Spain, Brazil, Mexico and Colombia among them. Eligible creators earn from Premium video revenue and from ads in Spotify's free tier, and keep 100% of the revenue from embedded sponsorships they manage through it.

ExchangeWire: Overwolf Ads Launches In-Game Audience Map

Mediashotz: MGID claims 237% conversion rate boost with upgraded CPA Tune

Rtk: A More Open, Competitive Digital Advertising Ecosystem

PPC Land: Unsealed ruling orders Google to open AdX and DFP to Prebid

AdExchanger: The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Magnite extended Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory in one language.

ЗапускMagniteСоединенные Штаты1 неделю назад

The Drum: As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

e-marketing.fr: MEDIATRANSPORTS et Orange Advertising déploient Real Time Screen autour de 3 événements - E-marketing.fr

Roku Advertising: Unlocking CTV precision: Inside Roku and Horizon Media’s new partnership

Campaign Brief: Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

Variety: Overwolf Ads Launches ‘In-Game Audience Map’ Product for Brands to Identify What Their Customers Play Across More Than 5,000 Video Games (EXCLUSIVE)

Google added agentic commerce features for the holiday season: a Business Agent beta for YouTube ads, checkout through the updated Universal Commerce Protocol, and product feeds that take conversational attributes and loyalty data.

Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.

ЗапускСингапур1 неделю назад

The Hollywood Reporter: JustWatch Is Launching Its Own Streaming Service

ExchangeWire: Duolingo Launches Attention Guarantees for Advertisers, Powered by Adelaide

ExchangeWire: Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®

TheWrap: JustWatch to Launch Its Own Streaming Service in October

Deadline: Streaming Guide JustWatch Launching Its Own AVOD-TVOD Service

Variety: JustWatch Group to Launch AVOD Streaming Service This October

The Hollywood Reporter: Operation Varsity Crew: Olivia Jade Sports a College Sweatshirt in Reformation’s Subtlety-Free Fall Campaign

ExchangeWire: Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs

Startapp: Introducing Start.io Curation+ (Agentic Campaign Intelligence): From RFP to Activated Campaign in One Place

ExchangeWire: Digest: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe

Digiday: Electronic Arts is bundling its games to make a bigger pitch to advertisers

Metup: Meta introduce tag di trasparenza per annunci AI-generati: cosa cambia per advertiser e consumatori a luglio 2026

Adweek: Zocdoc Says ‘Not Just Any Doctor’ in New Ad Spot

Adweek: AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report

Рыночные данныеСоединенные Штаты2 недели назад

The Hollywood Reporter: Dior and A24 Strike Two-Year Partnership Across Film and Theater

YouMark: Amazon Ads porta le campagne su ChatGPT, al via il test negli Usa

Adweek: Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027

Amazon Ads partners with OpenAI so advertisers can extend Amazon Ads campaigns into ChatGPT; select US advertisers are testing it in a pilot.

Microsoft detailed Microsoft Curate, which packages curators' proprietary data and digital assets with premium supply for programmatic buyers through a centralised platform, with Copilot in Curate for reporting and troubleshooting.

PPC Land: Hamburg regulator finds Ray-Ban Meta glasses expose bystanders without consent

PubMatic widened Decision Fabric, which lets partners run their own decisioning models inside its auction, scoring live bid-stream signals while the impression is available. Curation was the first use of it.

MarTech Series: Telly Takes Television Advertising Beyond The Commercial Break