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Electronic Arts sells advertising through EA Advertising, launched in June 2026: stadium boards, branded challenges, custom kits and live events built into its games, led by EA SPORTS FC, Madden NFL and College Football. Sold directly to brands and agencies rather than through an auction.
Electronic Arts publishes games including EA SPORTS Madden NFL 27, Apex Legends, EA SPORTS FC 27, The Sims 4, EA SPORTS College Football 27 and Battlefield 6, spanning sports, shooter and simulation genres, alongside titles such as Star Wars Zero Company and a subscription service, EA Play, offering trial access to a collection of its games.
Advertising runs as Branded Integration and In-game Signage, priced by negotiation in US dollars, and as a Dynamic In-game Ad sold by auction on a cost-per-impression basis, spanning in-game integrations such as custom kits and branded challenges, in-game media including sponsored replays and broadcast overlays, and experiential activations; past brand partners include State Farm, Coach and Vans.
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Рекламные места
7 рекламных мест с форматами, ценами и способом покупки.
- Branded challenges and objectives
Responsive display ad · Приложения
- Branded Integration
App video ad · Приложения
- Custom vanity items and kits
Responsive display ad · Приложения
- Dynamic real-time placements
Responsive display ad · Приложения
- In-app ads in EA mobile games
Rewarded video · Приложения
- Interactive gameplay integrations
Responsive display ad · Приложения
- Native in-game placements
Responsive display ad · Приложения
Sold by CPM. The rates are behind the lock.
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Каналы
Каждое рекламное место отнесено к своему каналу — веб, видео, поиск, ТВ, — чтобы было понятно, что именно вы покупаете.
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