Lyft Ads

Lyft operates a ride-hailing platform where riders request trips on demand or schedule them ahead, while independent drivers set their own hours. Ride options include Wait & Save, Priority Pickup, Extra Comfort and XL, with a Lyft Pink membership adding upgrades and savings across these tiers. A business service extends rides to employees travelling to work, client meetings, conferences or training sessions.

Lyft Ads reaches riders and drivers across App, CTV, OOH, Video and Web channels, with named ad spots including In-app Display Ads, In-app Video Ads, a programmatic extension into CTV and online video, Sponsored Map Splash and Vertical Video Ads.