New Atlas

New Atlas covers innovation across engineering, outdoor gear, technology, transport and science and health, with sections spanning architecture, energy, robotics, space, automotive, aircraft and AI. Founded in Australia in 2002 as a print magazine with a companion website, it reports approximately 5-8 million readers per month and 63,000 active daily and weekly email newsletter subscribers.

Its readership is 68.1% aged 35+ and 70.0% male, with key markets in the United States (53.4%), the United Kingdom (6.8%), Canada (5.5%) and Australia (4.5%). Advertising options include Sponsored Content, a full-article placement on the homepage and in the email newsletter, and Newsletter ad placements reaching over 70,000 subscribers. Its ads.txt file lists 78 ad system lines, 14 direct and 71 reseller.