Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

Zynga Partnership Aims To Bridge Gap Between Advertisers, Game Developers 07/10/2026

PubMatic opens Zynga's mobile gaming inventory to buyers

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

Zynga→PubMatic

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

Smadex and Anzu bring clickable in-game ads to programmatic buyers

Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.

Programmatic buyers→Smadex→Anzu

LoopMe acquires Chartboost from Zynga, to drive brand digital ads mission

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software. Financial details of the transaction were not disclosed. With a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the […]

LoopMe acquires Chartboost from Zynga, to drive brand digital ads mission

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software. Financial details of the transaction were not disclosed. With a fully organic 40% compound annual growth rate (CAGR) on Gross Revenue for the […]