Dentsu X and LoopMe launch pay-for-outcomes ad model

LoopMe brings Brand Lift measurement into The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.

LoopMe→The Trade Desk

LoopMe Expands PurchaseLoop to Turn Brand Campaign Signals Into Measurable Lower-funnel Performance

New capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS LoopMe, the global leader in brand performance, has announced an expansion of its PurchaseLoop solution with new cost-per-install (CPI) and cost-per-acquisition (CPA) optimisation, enabling advertisers to use audience intelligence generated by their own brand campaigns […]

LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey

LoopMe, the global leader in brand performance, has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey. The company secured the highest rating for ‘overall experience’ with a score of 90.5%, reflecting its […]

LoopMe launches Chartboost Direct linking brands to mobile app publishers

Brand advertisers can now reach mobile app publishers directly through LoopMe's new Chartboost Direct, connecting web SSP demand to in-app inventory.

Brands→LoopMe→Chartboost

Acxiom and LoopMe launch survey-based custom audience partnership

Brands and agencies working with Acxiom can now access LoopMe's survey-based custom audience and measurement data through a new partnership.

LoopMe→Acxiom

AppLovin's MAX platform gains LoopMe's Chartboost bidding

Publishers can now use LoopMe's Chartboost in-app bidding on AppLovin's MAX platform to adopt header bidding and improve monetization.

LoopMe→AppLovin MAX